BPC is pleased to initiate a BUY recommendation on Step One Clothing (ASX:STP). This historically fast-growing, cash-generating D2C retailer specialising in sustainably made bamboo underwear has been sold off after navigating a tough retail environment in FY25, with growth and profitability under pressure. Our research suggests that STP has been oversold and investors can gain ownership at very attractive levels. Furthermore, with the monetary cycle easing, the stock is offering a free option on renewed growth in the future, which could see material capital appreciation.
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