Source: Business Insider
Note that millennials are right in the firing line when it comes to spending anxiety. Housing, school for kids, big purchases. To be staring down the barrel of that makes you feel like you require an income of half a brick just to survive.
Adjust your expectations accordingly in your business conduct and advice.
While we're on the subject of demographics the team at Bank of America did some work on birth rates and inflation.
They came up with this chart...
There's correlation there...
And apparently the US is having a little baby boom. This was from a few weeks ago but it's only just appeared on the radar.
Source: CNBC
So millenials, in the face of still high inflation (but slowing), who believe they need 4x as much income as the other guys to survive, are trying for and having kids in the US. That'll give a boost to retailers.
Meanwhile here in Oz we have the new Governor of the RBA telling us that it's trips to the dentist and hairdresser that's driving inflation.
She came as close to saying "stop going to the dentist or I'll keep raising rates" as she could.
We fact checked it with Gareth Aird, CBA Head of Aussie Economics and the facts show that the new RBA Governor is actually quite wrong.
Source: Commonwealth Bank
Remarkable.
That's all for today as we crack on with Wellnex.
Stay safe and all the best,
James