Private Placement - My Rewards International Ltd

My Rewards International Limited is a fast-growing provider of shopping, loyalty, and rewards solutions for businesses and consumers. It is a leading Australian provider of employee and consumer engagement programs for medium-to-large companies with over 20 years of continuous operations.

Barclay Pearce Capital Pty Ltd is lead manager of a Pre-IPO placement for My Rewards International Ltd for up to $2,000,000.10 at $0.14 per fully paid ordinary share. The raise is aimed at institutional investors prior to the ASX IPO of My Rewards in October 2021.  

We have made an allocation of $500,000 in this raise available for our s708 clients.


Bids for the Placement are due by 12:00 pm 06 August 2021. The book is subject to close earlier.

my rewards

Offer Details

An Offer to raise up to $2,000,000.10 via a private placement: 

  • $2,000,000.10 via the issue of 14,285,715 shares at an offer price of $0.14 (14c) per fully paid ordinary share.
  • The company reserves the right to vary the offer and accept all or selective applications of oversubscriptions at its discretion.

About My Rewards

My Rewards has grown to become a major digital marketing business connecting more than 4.6 million customers and 100+ corporate clients with access to over 4,500 product and service suppliers.

My Rewards has received in-principle approval from the ASX and anticipates listing in Oct 2021.


Transaction Highlights


1. Investment 

  • Technology validation from key corporate clients including Telstra (employee benefits program), Walmart2Walmart US (in-store money transfer kiosk rewards in 4,000+ Walmart stores), and Ria Money Transfer (rollout of member rewards and loyalty program to 6 countries with potential for a further 26 countries covering up to 40 million customers).

  • Low B2C customer acquisition cost (A$10) relative to peers (A$30+).

  • In-house proprietary software development completed.

  • Reliable revenue-generating B2B business - FY20 revenue A$15.7m and FY21 revenue at $18.5m despite Covid-19 weakness.

  • Launch of new products My Rewards Marketplace & digital wallet aimed at penetrating further into the huge global consumer loyalty market. 


2. Acquisition of Infinite Rewards (100%)

  • Perx Rewards Pty Ltd (Trading as Infinite Rewards) has been operating for over 15 years, by building, operating, and monitoring branded rewards programs that have the effect of building brand value and membership through benefits.

  • Notable clients include Collingwood Football Club, Parramatta Eels, and Australia Post.

  • $1m cash consideration across two tranches.

  • FY21 revenue: A$12.6m with over 150,000 members.


The acquisition of Infinite Rewards gives the combined entity a pro forma FY21 revenue of $31.1m setting an EV/Revenue multiple of ~0.5x.


This private placement is exclusive to s708 investors only.

Learn more about s708 certificate here.