Barclay Pearce Capital
- Dec 11, 2025
- 3 min read
Pureprofile (ASX:PPL): Watching Global Growth Unfold
BPC provides in-depth market research and expert insights to keep you informed and ahead in the world of investing.
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Of the ASX listed growth orientated technology companies, we see Pureprofile (ASX: PPL) emerging as a consistent performer, with increasing innovation and global penetration.
Pureprofile is a global technology company providing data insights through surveying to businesses. PPL’s core platform enables businesses to segment, target and engage their audiences without invading consumer privacy. In exchange for receiving this information, participants are rewarded with financial incentives and personal experiences.
Investor Highlights
- Strong FY25 Financial Performance - $57.2m in revenue recorded for FY25, up 19% from FY24. EBITDA growth of 18% from FY24 with continued growth in positive earnings and operating cashflow.
- High Operating Leverage Business Model with Repeat Customers and Low Churn - Scalable Offering with 19% YoY increase in FY25 revenue with only 9% new accounts open. 90% of FY25 revenue is derived from repeat customers with a 21% increase in surveys completed from FY24.
- Global Offering with Demonstrated Growth - Globally, PPL has over 20m registered panellists and multiple tier-1 blue-chip businesses including: Flybuys, Afterpay, HSBC, Bupa and Nine Entertainment and JCDecaux. PPL’s offering is across 14 locations globally and is well-diversified with over 923 clients. PureProfile’s Top 25 clients increased spend by 23% with global growth now representing 46% of total revenue, up from 29% in FY21. PPL’s strongest growth came from the UK and US markets, roughly ~5x and ~30x the size of the Australian research sector.
Want the Full Picture?
👉 BPC is pleased to introduce our latest desk note on Pureprofile.
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