AuStar Gold ~ Case Study
AuStar Gold (ASX: AUL) is a gold exploration, mining and production company with an extensive portfolio of historical, near term development and current assets based around the Morning Star Gold mine located approximately 120km east of Melbourne. Their vision is to become the next mid-tier gold producer!
Barclay Pearce Capital first started working with AuStar Gold Limited (ASX:AUL) in March of 2020, when the company was in suspension on the ASX. We were impressed by the corporate vision, but realised that the company still had a way to go before achieving their goals. After conducting thorough analysis, we understood that AUL had the potential to become the next mid-tier gold producer in Australia.
AuStar had a very strong corporate strategy, however, the company needed guidance to reach their long-term goals. Barclay Pearce Capital decided to work with AUL after analysing their capital requirements, and realising the opportunity that was available. We believed that AUL could leverage additional capital to acquire strategic assets and develop their advanced high-grade gold portfolio through the use of 21st century technology.
To fuel their expansion, we raised a $1.4m Convertible note (April 2020) to fund regional exploration drilling at Morning Star and for future corporate growth initiatives. This transaction was followed by a $1.96m Private Placement alongside an Entitlement Offer (September 2020) with attaching options. This capital financed the improvement in operations of its Morning Star mine and further regional exploration of their tenement portfolio.
Since BPC was mandated, the company has experienced significant growth with the share price increasing by approximately 43.5%. Alongside this, AUL has recently secured strategic investments from a number of international institutions, highlighting its strong position in the capital markets.
Moving forward, AUL is ideally positioned to benefit from recovering equity markets and soaring gold prices.
Increase in Share Price since mandated
Capital Raised for AuStar Gold
"As a producing gold company, AUL is already a step above most and in our opinion is significantly undervalued in the gold space. The success and interest of the recent placement is a tribute to this. We saw how investors recognised AUL's value off the back of some of its recent achievements and the anticipation of its upcoming milestones."
Marketing, IR & PR Showcase
As the share price started rising, AUL needed to strengthen their digital presence in order to connect with a wider investor audience. 2020 has proved to be a progressive year for the company, which highlighted the fact that their existing communication channels were insufficient and needed to deliver a more comprehensive digital reach. Since COVID-19 appeared, our world has been forced to embrace digital communication as the norm. As a result, AUL's existing messaging became harder to find. Today's consumer is digitally savvy with high expectations for companies and their efforts to be easily accessible. That's when the AuStar Gold board turned to our in-house Marketing, IR & PR team for a robust solution.
To establish a comprehensive digital brand presence, the BPC Marketing, IR & PR team has worked alongside the AuStar Gold board to build their brand community and enhance their brand positioning. We achieved this by utilising our proven strategy blueprint, where we built AUL a brand new website, set up supporting SEO tools and kick-started their social media channels with a simple yet effective content marketing strategy. We then put the entire AUL digital presence under a public spotlight by featuring their Chairman, Philip Amery on a panel-style video commenting on the price of gold during COVID.
The amalgamation of all the different elements included in our digital strategy, resulted in the steady growth in digital traffic, overall brand awareness and an increase in the AUL share price. Today, the ongoing campaign efforts from our Marketing, IR & PR team are generating new subscribers and followers across the AuStar Gold website and social media channels.
Want to learn more about Gold as an investment? Read AUL's posts below!
AuStar Gold Media Exposure Acquired By Our PR Team
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